The new Target Zero assortment highlights leading innovations driving progress toward zero-waste solutions, while a corresponding icon identifies products designed to reduce waste. Guests will now see a Target Zero icon in stores and online that will signal products and packaging designed to be refillable, reusable, or compostable, made from recycled content, or made from materials that reduce the use of plastic. 

"Target Zero unlocks important progress toward our Target Forward ambitions, each of which require collaboration from our partners and action from our guests to be realized," said Amanda Nusz, Senior Vice President of Corporate Responsibility and President of the Target Foundation. "By making it easier for our guests to identify which products are designed to reduce waste, Target Zero helps them make informed decisions about what they purchase and advances a collective impact across our brand partners, our product shelves, and within our homes and communities."

Innovations from the first cohort of Target Zero products include a new, exclusive-to-Target packaging innovation from Burt's Bees that uses metal tins for its lip balms that are recyclable and made without single-use plastics; and products from PLUS such as a proprietary body wash that eliminates excess water and waste in the form of a dehydrated, dissolvable square that transforms when water is added.

The initiative advances key sustainability commitments made through Target Forward, the retailer's sustainability strategy aimed at co-creating an equitable and regenerative future with its guests, partners, and communities. The rollout includes hundreds of products across Target's assortment, with plans to expand in the future.

"We can't wait to introduce our guests to Target Zero because we recognize their growing calls to find products that fit within their lifestyle, designed with sustainability in mind," said Jill Sando, Executive Vice President and Chief Merchandising Officer, Target. "Our aim with Target Zero is to keep delivering on their needs through our ever-evolving product assortment, as well as to give brands investing in reduced waste products and packaging an opportunity to have those products highlighted by Target."

The program will be a key driver of progress for Target Forward goals, including the retailer's aim to be the market leader for creating and curating inclusive, sustainable brands and experiences by 2030, as well as the goal to have 100% of its owned-brand plastic packaging be recyclable, compostable, or reusable by 2025.